Saturday, November 22, 2008

The Chains that Bind

In case your calendar didn't come with this event printed in it already, note that today is America Unchained Day. Shoppers across the country are encouraged to try to spend a Saturday shopping only at locally-owned stores and restaurants.

AU Day isn't about hurting the big-box retailers; it's about helping yourself. After all, a dollar spent at an independent retailer stays in the local community three and a half times longer than the same amount spent at a chain retailer, whose profits go back to the mothership almost immediately. The American Independent Business Alliance website has a nice list of recommended readings if you need more convincing.--David E

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