Tuesday, August 19, 2008

Dark Chocolate Satanic Mills

McSweeneys has unearthed some little-known ad copy which the noted horror writer HP Lovecraft wrote during his tenure as a copywriter for the treasured Whitman's Sampler. Here's a... well, a sample:

Coconut Creme Swirl

They say that the Coconut Creme Swirl sleeps. But if the dread Coconut Creme Swirl slumbers, surely it must also dream. It is certain that while it dozes the Coconut Creme Swirl is absorbed by terrifying visions of exacting its creamy tropical vengeance upon mankind! Consume the Coconut Creme Swirl before it awakens to consume you!

The rest of Lovecraft's descriptions are here. The whole range of McSweeneys historical researches are always available at Magers and Quinn.--David E

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