Wednesday, October 24, 2007

Harry Potter and the Deathly Balance Sheet


JK Rowling's final Harry Potter book was a publishing phenomenon, a solid gold gift to booksellers, right? Not really. According to Publishers Weekly, amazon.com discounted Harry Potter and the Deathly Hallows so fiercely that they actually lost money on it.

But don't shed any tears for the book behemoth. Even in its rush to undercut the indies and other booksellers, amazon.com managed to make money on what it calls Harry Potter "attachments."--David E

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