According to the Times of London, "A study by FGEE [the Spanish Federation of Publishers] found that 40 per cent of Spaniards never read anything. Spaniards also watch more television than any other Europeans--an average of 3.5 hours a day, compared with 2.5 hours in Britain." How better to address this sloth than by hiring people to dress as Little Red Riding Hood, Mary Poppins, Don Quixote and Sancho Panza and hand out swag including playing cards and a Frisbee to folks reading on the beach? That's just what's happening on the country's playas this summer. It's part of a campaign to encourage Spaniards to read. I'll watch to see how successful the scheme is and report back later.--David E
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